Episode Details
Back to Episodes97.Criteo's President of Retail Media, Sherry Smith: “You cannot operate retail media in silos anymore.”
Episode 97
Published 8 months, 4 weeks ago
Description
Sherry Smith, President of Retail Media at Criteo, joins OFFBounds to unpack the rapid evolution of retail media and what brands, agencies and retailers must prepare for next. From the industry’s early days in 2008 to today’s surge of more than 200 retail media networks, Sherry explains where growth is coming from, why self-serve activation is critical, how AI and agents will reshape customer journeys, and what talent and skills will win in the next phase. This is a sharp, future-focused conversation for anyone navigating retail, ecommerce, and marketing transformation.
You can read more on what we discussed here - https://hub.criteo.com/ujoFf