Episode Details

Toy packaging can capture the imagination like nothing else, often leaving just as strong an impression as the toys themselves.

In part two of this two-part discussion, the team continue their exploration of toy packaging, covering more classic examples from Transformers, M.A.S.K., Starcom, Masters of the Universe, and beyond. We expand on why packaging has such lasting power, the memories it evokes, and how its importance has changed over time.

Welcome to part two of living in a box, living in a cardboard box!

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