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2025 highlights from media leaders, and our outlook for 2026

2025 highlights from media leaders, and our outlook for 2026

Episode 388 Published 4 months ago
Description

In our end-of-year episode, we talk through a busy year at MediaVoices, and outline what our favourite interviews from the year have been and why.

Peter highlights chats with DC Thomson's Rebecca Miskin and Immediate Media's Sean Cornwell, who shared their strategies for managing disruption and transformation. "You control what you can control. You experiment as much as you can," said Miskin. "You learn from the experiments, and then you place bold bets."

Esther chose a recent interview with Liesbeth Nizet, Head of Future Audiences Monetization at Mediahuis. Nizet is focused on finding the answers to questions about engaging not just the next generation, but currently disengaged audiences too, which is something more publishers should have as a priority.

Younger audiences will pay for games, entertainment and travel, from the latest Fortnite skin to an Instagrammable holiday. "So how can we make our news so interesting, or so relevant, or so representative for them that they want to pay for it?” Nizet asks.

We also share our outlook for 2026, and why we think it's going to get worse for the industry before it gets better.

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