Episode Details

Caviar is back — not just in gilded dining rooms, but all over TikTok. In this episode, we explore how a once ultra-exclusive luxury has gone viral, transforming “caviar bumps” and unexpected pairings into a mainstream obsession. Sales are surging, restaurants are getting playful, and China now leads the world in farmed sturgeon production. But with sky-high prices and slow-growing fish, the industry is racing to develop lab-grown alternatives that could make caviar cheaper… and maybe less glamorous. So we ask: when luxury becomes accessible, does it stop being luxury at all?

https://www.economist.com/culture/2025/02/27/caviar-is-the-internets-favourite-indulgence