Episode Details

You don't have enough money, and I'm going to show you how to get it from the most unlikely place-your own brain! That's right, there is money inside your brain. The trick is knowing how to get it out of there.

There are two "games" you have to master if you want your brain to start producing money for you. Those two games are:

1. The "inner game" of money-getting
2. The "outer game" of money-getting

This may sound ridiculously obvious, but it is very important to master both of these games if you want to put an end to your cashflow quandary.

Let's tackle them one at a time.

The "Inner Game" of Money-Getting

The "inner game" refers to your core beliefs, attitudes, and emotions about the subject of money. This can go deeper than you think. Specifically, you want to examine:

• Your beliefs about money and it's nature
• Your beliefs about your own worthiness
• "Incantations" you may use to reinforce your beliefs
• Emotions tied to money

This "inner game", when taken as a whole, serves as a kind of "thermostat" for your economic condition at any given time. We each have a "money setpoint". It operates just like a thermostat. Go over the setpoint, and you will subconsciously adjust your income back to the setpoint. Dip below the setpoint, and you will begin to subconsciously do things that will bring your income back up to that level. The question you need to ponder: can I consciously readjust just my setpoint?

The "Outer Game" of Money-Getting

Once you have your "inner game" in order, and you're no longer driving with one foot on the gas and one foot on the brakes, you can begin to pay attention to the "outer game". This refers to the external actions you must take to bring more money to your life.

The getting of money is a skill, and like any skill it can be acquired, improved, and refined. Most people spend about zero time doing any of these things.

There are so many ways to get money that the biggest problem in teaching you how to do it is choosing just one.

Information Marketing As a Money-Getting Method

Selling information, as I have proposed elsewhere, is absolutely the best business you can be in. It requires little to no capital expenditure to start a business selling information, there is little or no overhead, no employees required, and very little risk. Let's run with this idea.

The process, grossly simplified, for taking an idea (something inside your brain), externalizing it, and turning it into money, is something like this:

• Identify a "market" (a specific group of people, similar in nature, who share a common set of needs, wants, and problems).
• Identify a "pain point" shared by a large number of those people.
• Match the "pain point" with information, talent, or skill that you already possess or can easily acquire.
• Having acquired the information that relieves the pain your market is experiencing, turn that information into a salable form: audio, video, book, e-book, etc.
• Create a website (using WordPress) that magnetically draws people to its front doorstep, compels them to surrender their contact information for free resources, and then markets to them on a sequential basis until they buy your information.
• Spread the word about your fancy new website using search engine optimization, social media marketing, and yes -gasp! – even paid advertising.
• Test relentlessly, improve ruthlessly, repeat endlessly.

It really is that simple.

Yes, there are details that perhaps you're unfamiliar with. Allowing yourself to get stuck in such questions as, "How do I identify the market? How do I do WordPress? What are social media marketing methods?" etc. is a dead-end and an excuse to avoid doing the actual work.

All that stuff is merely details. It can b