Episode Details

I believe the way you start your day determines how it will end; productive and happy, or frustrated and fruitless.  That's why I put so much focus on my morning routine,  which is the foundation of my personal "Productivity Protocol".  My morning routine is an intentional set of activities designed to set me up for the best possible day. With the right routine in place, I believe we can make our best days better, and perhaps even salvage what might have been a "bad day."

If you are familiar with my work, I have written about this before. But my routine has changed , and I have refined my process. On today's show, I will pull back the curtain on my newly re-engineered morning routine. Also coming up…

• The Post-It Note ToDo System.
• Stu McLaren returns.
• A super-simple copy outline.
• Now let's get on with it…

Announcements:

• Thanks to all who have left a review of the Ray Edwards Show in iTunes.
• For more info about the one-day mastermind with me and 11 other people, where we make radical progress in your business… is on. Click this link to make your deposit and application.

Conferences where I will be attending and/or speaking:

• Social Media Marketing World, March 26-28, 2014, San Diego, CA
• The Launch Conference, April 7-10, 2014, Orlando, FL
• SCORRE Conference May 5-8, Orlando, FL

Tip Of The Week 

The Post-It Note Planning System.

Lifestyle Business Segment 

With Stu McLaren

Copywriting Corner

This week I share a "super simple copywriting outline". It goes like this:

1. Headline: How to Get the Thing You Want, In Three Easy Steps
2. Here's the problem, and what happens if you don't solve it…
3. I solved the problem, and here's how…
4. Who the heck am I, and why should you believe me?
5. Introducing my Fancy New Problem-Solving System
6. It's worked for me, for my other customers, and it will work for you…
7. Here's exactly what you get
8. How much it costs, and why it's worth 10 times more
9. I will take all the risk
10. Here's exactly what to do now

Sure, there are lots of nuances to writing great copy. But this basic outline will help you quickly write a sales message. I flesh out the process and explain how to use the outline on today's show.

Spiritual Foundations

I have been accused of being a "hyper grace teacher". According to this accusation, I have overemphasized the importance of the grace of Jesus Christ at the expense of his Lordship. Of course, I vehemently disagree with this criticism.

I recently had a discussion about this for a topic with my friend Frank Viola, and I asked him if he would be willing to join us on the show so we could talk about the controversy over so-called "greasy grace". To hear this fascinating interview, you'll need to listen to the audio of this week's show.

You can find the course Frank mentioned by clicking here.

Feature Segment: Create A Morning Routine That Sets You Up For Success

The purpose of creating an intentional morning routine is to develop an habitual set of activities to start each day. The way you start the day sets the tone for the way you will finish out the rest