Episode Details

You're smart. You never believed the people who said "there's no money in Social Media". You thought the people who said Social was all about "pictures of what people had for lunch" or "videos about cats" were missing the point. Yes, those things are popular on Social Media… and it's also true that Social Media is a vital marketing medium that can bring big rewards, monetary and otherwise when done right. Just ask Taylor Swift, Oreo, the folks behind the ALS Ice Bucket Challenge, or even President Barack Obama.

Just knowing Social Media Marketing is important, however, is not enough. You must know how to do it right – or at least how to not do it wrong. Today's episode will address what I consider to be the 5 Social Media Marketing Mistakes you are most likely making right now… and how to fix them.

Tip Of the Week

I have not one, but three tips for you this week!

Tip #1: Smart Podcast Player

First, I'm very excited about the new podcast player we are using on our website. You know, that little "play" button you click to hear audio on the web, such as listening to podcast episode? Up until now we were using a very primitive podcast player. But we just switched the Pat Flynn's Smart Podcast Player. Pat created the player for his own enormously popular podcast. Here's what he says about it:

I created this custom player with my team because I wanted a better listening experience for my audience. They deserve the best. After sharing the player with my audience, I received hundreds of requests from other podcasters who wanted to use the player too, and so the Smart Podcast Player was born. You put an immense amount of time and care into creating your podcast; the player you use should reflect that. My team and I have put the same attention and care into building the Smart Podcast Player. I know that you (and your listeners) will love it.

Some of the features and benefits:

• Works with any feed, from any host, anywhere.
• Looks amazing the design is clean and modern, and you can customize it to match your site perfectly.
• Lets your listeners explore, discover, and share.
• The Smart Podcast Player has an interactive library that allows your listeners to explore past episodes in your backlist without interrupting the episode that's playing.
• The player also empowers your listeners to search your backlist by tag, download their favorite episodes in MP3 format, and share episodes with their friends.
• Your library of episodes updates automatically anytime you publish a new episode to your feed. All metadata is available, episode description included.
• Your listeners can control the speed of the currently playing episode just like they enjoy doing when they use today's latest podcast mobile apps.

It's also got rave reviews from podcasters like John Lee Dumas, Michael Hyatt, and Jaime Tardy of the Eventual Millionaire podcast.

And this one is a big deal that I think doesn't get enough emphasis: there's a direct "Subscribe In iTunes" button on the player. The number of subscribers plays a big role in how your show ranks on iTunes. And now your podcast player can encourage those subscriptions, as in the picture you see below (you can actually click that picture and subscribe to this podcast… go ahead… I'll wait…)

You can see the entire library of The Ray Edwards Show in the Smart Podcast Player, so you can see it in action, by clicking here.

And once you've decided you can't live without the player, check it out at SmartPodcastPlayer.com

Tip #2: Twitter Power