Episode Details

Today I want to cover some new directions for the company and how we're going to be helping you in new and improved ways.  

Don't worry, we'll continue to focus on:   

• Copywriting and marketing
• Building an online business
• Strengthening your spiritual life

I don't believe it's possible to separate the two things, business and spirituality. Because you only have one life, spirituality and prosperity are both part of the same life.

The premise for today's podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.  

If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you're out of sequence.  

• If you want to start a platform-based, personal-brand business by taking your knowledge, your wisdom, your expertise, and your giftings and you can share them with people (the world) via the power of the Internet.
• You can establish your global reach for $50-$100 by creating a radio show (podcast), TV show (YouTube channel) and other various ways of having people communicate with you (social media).  (7:11)

• Many businesses have done just that.
  • Casey Neistat  started out with a video camera and making movies and had no audience, no following, and built a seven million follower YouTube channel. Part of his company was purchased by CNN for $25 million last year.  (8:00)
  • Peter McKinnon, a photographer, cinematographer, and videographer who lives in Canada has built a million subscriber YouTube channel.  
  • It's not just YouTube channels, there are people in all social media markets like Instagram, Facebook, and Pinterest. You know the names of the people who rule these marketplaces, but you may not know the people in the niches that are getting wealthy serving a small, few thousand people in their particular niche. (9:00)

"The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs."  Ray Edwards

5 Phases of a Prosperous Business

1. Determine the meaning of life and the meaning of your business.
2. Define your mission, your vision, your goals, and your tasks.
3. Clarify your message. (Who you help, why they need you, what you do that helps)
4. Create marketing materials. (Marketing that is clear, repeatable, and sticky.)
5. Collect money.  (Give value first.)

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