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LIFTS Episode 101 - How Myzone Is Redefining Wearable Engagement
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories.
In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Jay Worthy, CEO of Myzone, and Vahid Zadeh, CTO of Myzone, to explore the real future of wearable fitness technology, human motivation, and behavioral science. With data fatigue growing across the fitness industry, this conversation reveals why more metrics don't always lead to better results and what truly drives long-term engagement.
Key Topics Covered:
• Why most wearables lose users after 3-6 months.
• The real science behind motivation and habit formation.
• Data fatigue vs. meaningful fitness insights.
• Why effort beats steps, HRV, and raw metrics.
• How Myzone uses behavioral science to boost consistency.
• The truth behind the 10,000-step myth.
• How Myzone Go removes barriers to entry for gym members.
• Why community is the most powerful fitness motivator.
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Published on 1 month ago