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Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills.

Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

From Struggling to Booked Out in Beverly Hills

Indeed, some surgeons build a practice.

However, a few build a brand.

Then, you meet someone who builds both.

And, they do it by working differently from day one.

This week's episode on "From Struggling to Booked Out in Beverly Hills" on "Beauty and the Biz," I interviewed Dr. Justin Yovino.

Additionally, he is a board-certified plastic surgeon.

Moreover, he is the founder of Ideal Face & Body in Beverly Hills.

However, his path was anything but traditional.

In fact, his early career looked nothing like his current success.

Beforehand, before becoming known for "awake surgery," natural fat transfer and meticulous liposuction results, Dr. Yovino was:

• First, sharing office space with an older surgeon
• Second, taking ER recon and insurance cases to survive financially
• Third, being paid $200 for complex procedures
• Fourth, learning slowly, one case at a time
• Fifth, saying yes when others said no

Eventually, those choices paid off.

Ultimately, they positioned him to become one of the most in-demand surgeons in Beverly Hills.

In this episode of "From Struggling to Booked Out in Beverly Hills," he explains:

• First, the turning point that changed everything
• Second, how he built a niche with awake surgery
• Third, how Lifestyle Lift and AirSculpt helped grow his brand
• Fourth, what he would do differently if starting today
• Fifth, how he and his anesthesiologist wife built a "dual-engine" practice
• Sixth, why hiring associates failed — and what he learned

Finally, Dr. Yovino reveals the one business decision he nearly skipped.

Consequently, that decision became the best move of his career.

Therefore, don't miss this episode.

PS: Indeed, this is your last chance to complete the Cosmetic Practice Accelerator Scorecard.

Ultimately, most surgeons uncover revenue leaks they never knew existed.

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