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How to Design Customer-Led B2B E-commerce #579
Episode 579
Published 5 months, 1 week ago
Description
For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.
In today's Playbook:
- Why the customer (not the tech stack) should drive every B2B decision
- How AS Colour blends D2C simplicity with wholesale power
- The importance of knowing your professional buyer and their real purchasing behaviour
- Lessons from Total Tools on using data and loyalty to personalise B2B at scale
- How Dan Ferguson grew B2B revenue by leveraging platform-native features
- Why self-service is becoming the default expectation for modern B2B buyers
Connect with Joe
Explore AS Colour
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Darren Gunton's Episode
Dan Ferguson's Episode
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