Episode Details

Today we welcome herbalist and founder of Wooden Spoon Herbs, Lauren Haynes. You can find Wooden Spoon Herbs at: https://woodenspoonherbs.com/We delve into Lauren’s journey into herbalism, starting from her early fascination with plants to her formal studies with herbal mentors. Lauren shares insights into her product development, including her acclaimed magnesium blue lemonade and other herbal remedies, as well as her approach to accessibility and education in herbalism. The discussion also covers the history and regulations of herbal medicine, business practicalities for herbal entrepreneurs, and Lauren’s favorite plants and future endeavors.00:00 Introduction to the Plant Cunning Podcast00:31 Meet Lauren Haynes: Herbalist and Educator01:27 Lauren's Journey into Herbalism03:27 Early Influences and Mentors05:15 From Passion Project to Business08:30 Wooden Spoon Herbs: Vision and Products14:00 Magnesium: The Essential Mineral19:44 Teaching and Herbal Business Insights22:04 Historical Context of Herbal Medicine25:30 The Flexner Report and Its Impact on Medical Schools26:40 The Pure Food and Drug Act of 190627:57 The Rise and Regulation of Herbal Medicine28:25 Understanding the DSHEA Act and Its Implications31:54 Starting and Protecting Your Herbal Business37:01 Scaling and Systematizing Your Herbal Business41:21 Pricing Strategies and Market Relationships48:17 Favorite Plants and Final Thoughts