Episode Details

Hardcover books are back. Beautiful, premium, collector-quality editions are gaining momentum with readers who want books that look and feel special. But how do you know if you should create a premium hardcover edition of your book?

In this week’s episode, you’ll hear from author Paul Millerd, who created a luxury edition of his bestselling book. We dig into the strategy, psychology, risks, and rewards behind premium hardbacks and whether they make financial sense.

You’ll learn:

• How to know if your book is a good candidate for a premium edition
• What it costs to produce a premium hardcover (and what you can charge for it)
• How different readers view different price points

If you’ve ever wondered whether a premium edition could elevate your brand, thrill your readers, or create a new revenue stream, listen in or read the blog version to find out.

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