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Why is Coca-Cola using AI for their Christmas ad?
Published 4 months, 2 weeks ago
Description
You won't be seeing or hearing the iconic ‘Holidays are Coming’ Coca-Cola ad on your screens this Christmas! The company has decided to make a new version with AI generation to replace the classic.
But, why would a brand like Coca-Cola use AI for advertising, and is this a trend?
Joining Ciara to discuss is Brand Strategist at Neworld, Kerry Matzelle.
Image: Coca-Cola