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Can a new CEO and massive AI bet turn WPP's sinking ship around?
Published 3 months, 3 weeks ago
Description
On this week's episode, the smoke is clearing in the Omnicom-IPG merger with a clearer look at how its media, tech and creative will operate going forward coming into focus. Plus, another ripple in OpenAI's author lawsuit begins to surface.
Then (16:30), Digiday's senior marketing reporter Sam Bradley joins the show to discuss WPP's turbulent 2025, and what it'll take to turn things around in 2026.