Episode Details

EP 674 Founding a New Tech Company
Alright, welcome to the show. This is a special episode—dawn of a new era, if you will. We’re doing something a little different today. I’m sitting at the table in our new podcast studio with my co-founders, and we’re finally pulling back the curtain on a project we’ve been working on in secret for almost three years.

Yeah, you heard that right. THREE YEARS. And we haven’t said much about it until now because, honestly, once you go long enough without saying anything, it’s like… where do you even start?

So today, we’re talking about the backstory of Bridger—how we went from a frustrating Turkey hunt where I kept pulling out my phone to check maps, to building an entirely new smartwatch company from the ground up. This is the full origin story: the late nights, the engineering challenges, the AI-generated designs, the battles over battery life, and why we decided to build our own operating system instead of taking the easy route.

I’m joined by David, our product genius who’s lived overseas building IoT devices and somehow ended up designing watches with a bunch of rednecks in Montana. And Travis, our CFO/COO who ran FP&A for public companies and decided a hunting watch startup sounded like a great idea.

This episode is raw, real, and honestly, we almost didn’t release it. But we figured, you know what? You’ve been with us on this podcast journey for years—you deserve to know what we’ve been building.

Let’s get into it.

Upcoming Dates: 
Kickoff Party @ Schnees in Downtown Bozeman Friday Dec 5th at 5:30
Pre-sales open Tuesday Dec 9th at 10 am
Watches will ship February of 2026 (not in time for Christmas)
Join the Watch List Here

Maven Optics – Today’s show is also proudly supported by Maven Optics—direct-to-you, world-class glass with zero middleman markup. Binoculars, riflescopes, spotting scopes—they build it all in Wyoming with premium components at unreal prices. Host has rocked Maven for years and stands behind the quality and the people. Need new optics? Head to mavenbuilt.com, check out with code TRO, and score a free gift at checkout. Tell ‘em TRO sent you. www.mavenoptics.com?utm_source=rss&utm_medium=rss

Tricer Tripods – Fast, light, and simple—that’s what Tricer is all about. From amazing tripods to bino mounts and their new bipods, Tricer makes gear that just works. I’ve been using the heck out of their bipod and it’s helped me kill a lot of critters. Head over to triceroutdoor.com and use code TRO to save 10% at checkout.

Chapter Timestamps

• 0:00 – Intro & Sponsor Ads
• 1:46 – Welcome to the New Era: Bridger Watch Revealed
• 4:33 – Meet D