Episode Details

In this episode of Brenda, You’re on Mute, Rakhee sits down with Lisa Paasche – Norwegian-born founder and former CEO of the award-winning SEO agency Verve Search, now part of Omnicom.

Building on the podcast’s recent conversation about immigration and the UK economy, Lisa shares her journey from a “one-year” gap year in London to leading one of the most successful SEO agencies in Europe.

They discuss:

• Why so many tech founders are foreign-born

• How immigration fuels innovation and grit

• Lisa’s path from au pair to entrepreneur

• The challenges of being a female, foreign CEO in a male-dominated industry

• What happens when a direct Norwegian leadership style meets British corporate subtext

Insightful, funny, and refreshingly honest — this is a must-listen for anyone interested in entrepreneurship, culture, and the real stories behind the UK’s tech success. And yes, someone did say to her, "Maybe everyone in here wants to sleep with you, but do you know anything about SEO?"

To learn more about Lisa, or to hire her as a coach visit EKTE Vision | Lisa Paasche - Mentor, Business Adviser, Non Executive Director