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When War Becomes a Brand: How Tech/Zionism Turned Conflict Into Content
Description
What happens when war becomes something you can ‘like’ on Instagram? When war becomes a brand? We live in a world where violence is curated aesthetically in more ways than we can imagine. INSPIRED BY @uncivilized_media - "how israel uses sex to sell Zionism"...https://youtu.be/OHJEpnCL5nE?si=zugNnzR6kx540lpd
WATCH ON YOUTUBE: https://youtu.be/Wo4e3SnKkjg
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LEARN MORE FROM THIS VIDEO ESSAY1. “The Naked Faces of Israel” — (Book Chapter / Academic)
Analyzes the Brand Israel campaign and how the state used sexuality, tech aesthetics, and Western liberalism to reframe Zionism.
Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism.
https://www.ucpress.edu/book/9780520221499/eros-and-the-jews
2. “Zionism as an Erotic Revolution” by David Biale
Explores the erotic imagery and sexual politics embedded within Zionist ideology, and how it shaped modern Israeli nationalism.
https://www.ucpress.edu/book/9780520221499/eros-and-the-jews
3. Sam Biddle — “Trump’s Big Beautiful Gift to Anduril” (The Intercept)
https://theintercept.com/2025/07/09/trump-big-beautiful-bill-anduril/
4. Belén Fernández — “Hollywood’s Israel Problem” (Al Jazeera / Analysis)
Examines how the U.S. entertainment machine collaborates with Zionist branding strategies.
https://www.aljazeera.com/opinions/2023/12/7/hollywoods-israel-problem
Breakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences.
https://jcfa.org/article/why-are-israels-public-relations-so-poor/
5. “Why Israel’s Public Relations Are So Poor?” by Dr. Dan Diker
Breakdown of Israel’s propaganda strategy, its failures, and how it adjusts narratives for Western audiences.
https://jcfa.org/article/why-are-israels-public-relations-so-poor/
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