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Target Bets Black Friday on ChatGPT Shopping | Fast Five Shorts
Season 6
Episode 220
Published 4 months, 3 weeks ago
Description
This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, explores Target's bold move to enable shopping through ChatGPT just days before Black Friday.
Anne sees it as a necessary first step into LLM-powered commerce and applauds Target for testing publicly. Chris calls it a "big nothing burger"... questioning why Target launched an incomplete beta feature during their busiest week, especially when their own site search isn't optimized yet. Who's right?
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