Storytelling That Sells — How to Turn Your Real Life Into Rev

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy.

Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media podcasts in the world.

If you’re a creator, coach, service provider, or multi-passionate entrepreneur who wants to convert content into connection and connection into revenue, this episode will teach you how to turn your journey into your superpower.

️ What You’ll Learn in This Episode:

Why storytelling is the #1 marketing strategy for 2025–2026
How your personal story builds trust, credibility, and visibility
The three types of stories that convert followers into clients
How Michelle turned her own life experiences into a multi-six-figure brand
Why people buy the story behind your brand — not your offer
How to use storytelling in Instagram content, LinkedIn posts, podcasts, events & webinars
How to connect your story to your offers without feeling “salesy”
The storytelling funnel: listen → relate → trust → buy

️ Key Topics Covered

Storytelling for business
How to build a personal brand
Visibility strategy for entrepreneurs
How to create content that converts
Turning your story into revenue
Marketing authenticity
Storytelling framework
Social media storytelling
Personal branding for women entrepreneurs
How to get visible online
Digital marketing for multi-passionate creators
How to connect with your audience
Building trust online
Emotional brand storytelling

️ Resources Mentioned:

• From Fired to Featured (Michelle’s book)
• DM KIT for Michelle’s Visibility & Clarity Kit
• Follow @michellelthames on Instagram

Ways to Go Deeper:

Want clarity on your 2026 visibility? DM KIT for Michelle’s Visibility & Clarity Kit
Ready to build a purpose-driven brand? Join the workshop — DM BRAND
Need help creating a digital home? DM SHINE for the Dec 17 workshop

️ Spotify Question of the Day:

What part of your story are you ready to share in 2026?

️ Leave a Review:

Loved this episode? Tap “Write a Review” on Apple Podcasts. Michelle reads a new review every week on the show!

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Published on 4 weeks, 2 days ago