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‘Thank You For Blinking’ with Andrea Brimmer

‘Thank You For Blinking’ with Andrea Brimmer

Season 2 Episode 95 Published 1 month, 1 week ago
Description

Andrea Brimmer, Chief Marketing and Public Relations Officer for Ally Financial, joins Sarah to talk about the company’s groundbreaking 50/50 Pledge to reach equal spend in media across men's and women's sports, (and why folks need to see ROI differently in the two spaces), her favorite “I told you so” moments and why Ally leaned into its sponsorship of the NWSL in its darkest moment, instead of abandoning it. Plus, a hoops lifer breaks her own record, heartbreak for one Olympic hopeful, and ruin a family dinner for just $36.  

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