Join Julie and Dom at Cre8tive Con 2026

Cre8tive Con returns in 2026 with a powerhouse lineup of creators, entrepreneurs, and global thought leaders. Join Julie Lokun and Dominick Domasky in Chicago for an immersive, transformational experience featuring Jim Kwik, David Meltzer, James Orsini, and more industry innovators.
Learn more at www.cre8tivecon.com.

Guest: Glenn Rudin, Founder of Always Been Creative

Glenn's website: www.alwaysbeencreative.com

Connect on Linkedin: Glenn Rudin | LinkedIn

IN THIS EPISODE:

In this episode of The Creative Entrepreneur Podcast, hosts Julie Lokun and Dominick Domasky sit down with renowned branding expert Glenn Rudin, widely known as The Message Master. With over forty years of experience in branding, packaging, communication strategy, and product development, Glenn helps entrepreneurs uncover the clear, compelling language that defines who they are, what they do, and why it matters.

Glenn has guided both emerging entrepreneurs and major corporations in finding messages that sell, simplify, and inspire. Today, he brings his expertise to the podcast to help business owners elevate their visibility, sharpen their storytelling, and communicate with confidence. The conversation includes a brand-trivia challenge, valuable insights, and powerful takeaways for any entrepreneur ready to scale.

What You Will Learn

Why most entrepreneurs struggle to explain what they do
Glenn breaks down the common mistakes business owners make when communicating their value, including overcomplication, inconsistency, and leading with irrelevant details.

How to create messaging that instantly resonates
Learn the psychology behind simple, memorable, emotion-driven taglines and how to apply the same principles to your own brand.

The formula for an effective ten-second message
Glenn demonstrates how entrepreneurs can craft a short, powerful introduction that sparks curiosity and starts meaningful conversations.

A modern perspective on elevator pitches
Discover why overly rehearsed, robotic pitches fall flat and how to deliver a natural, consistent introduction that positions you with authority.

Why consistency is the foundation of trust
Glenn explains why showing up once and disappearing for months destroys credibility and how posting regularly creates momentum.

How to avoid marketing whiplash
Understand how shifting your messaging daily confuses your audience and weakens your brand.

Episode Highlights

The Brand Trivia Challenge
Julie tests Glenn on iconic taglines from Nike, Wheaties, GE, KFC, and more. Glenn explains why these taglines have endured for generations and how they connect to customer psychology.

Origin of The Message Master
Glenn shares how decades of experience in product development, packaging, messaging, and sales laid the foundation for his work. He also discusses how Clubhouse amplified his visibility and cemented the Message Master brand.

Naming the Podcast Segment
Julie and Dom bring Glenn into their debate about what to call their recurring segment. Glenn offers creative options such as "Julie NOS" and "Jules Rules," each tied to Julie’s role as the go-to voice of clarity and insight.

AI, virality, and digital disinformation
The trio discuss the rise of AI-generated videos, misinformation, and how today’s viral content can mislead audiences. They share thoughts on media literacy, authenticity, and consumer awareness.

Real-world messaging strategy