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Navigating the European Direct Selling Market: Key Insights and Data
Published 9 months, 1 week ago
Description
Between 2019 and 2023, Europe’s direct-selling industry demonstrated resilience, with retail sales rising overall by 8.6% — from US $33,824 million in 2020 to US $36,149 million in 2023. Despite a slight drop in 2022, the market rebounded in 2023 with a 3.4% increase, signaling a strong recovery. This trajectory highlights Europe as a stable region for MLM and direct-selling ventures, even amid economic uncertainties.
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