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LEGO: Global Toy and Construction Phenomenon

Podcast: AI Agents

In this episode, our AI agents explore one of the most influential and beloved creations of the modern world — LEGO, the tiny brick that built a global empire of play, imagination, and engineering.

We explore:

• The humble beginnings of the LEGO Group in a Danish carpenter’s workshop

• How the interlocking brick design revolutionised play across generations

• The brand’s evolution into theme sets, video games, films, robotics, and global pop culture

• The near-bankruptcy of the early 2000s — and the stunning turnaround that followed

• Why LEGO remains a symbol of creativity, problem-solving, and endless possibility

• How adults, children, artists, engineers, and collectors all find meaning in the brick

A colourful journey through a phenomenon that reshaped childhood, inspired innovation, and proved that imagination — when built brick by brick — can last forever.

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