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What's a smell trademark, anyway?
In today’s episode on 27th November 2025, we tell you how Japanese tyre-maker Sumitomo Rubber secured legal approval for a rose-scented tyre as a trademark — something no one had managed before in India. And why this unusual win could open the doors for a whole new category of sensory trademarks in the country.
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Published on 3 weeks, 2 days ago