Episode Details
Back to EpisodesLazada's Magnus Ekbom on e-commerce's big mistake
Episode 394
Published 6 months, 4 weeks ago
Description
Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.