Episode Details

Welcome Back

Better late than never!

We’re here for yet another post-mortem - and this one is for the big one: Naked Kaiju Woman #2. This was easily our best campaign yet and I’ll be sharing it all with you today - with a twist.

I’ve summarized each slide a little bit, but the real meaty version of the post-mortem is going to be in the audio and video. If you really want to dig into the data, I recommend starting there!

Before we get into any of that…

Updates

The prelaunch for Naked Kaiju Woman #3 is LIVE!

We’re aiming for a Spring launch, but it’s never too early to follow the campaign!

In the meantime, Big Smoke Pulp Vol. 2 is LIVE and FUNDED!

There’s still plenty of time to join in and grab yourself a copy. For paid backers, we’ll be doing a live look at the behind the scenes of the campaign behind the paywall.

And now, let’s get into the details of the campaign for Naked Kaiju Woman #2, starting with…

Funding

Funds Raised

Day one of NKW #2 outpaced every single campaign we’ve done before, even surpassing what we raised in three days with issue one. In one day, we raised more than any non-Naked Kaiju Woman campaign through its entire run—the next closest was From Parts Unknown #4, which barely fell under our day one total.

Total Amounts

Naked Kaiju Woman #2 blows everything out of the water, even issue one. This is one of the few profitable campaigns right out of the gate—all printing costs and shipping are covered, unlike issue one which ran into tariff trouble that put it into an unprofitable state.

Most Popular Pledges

The digital catch-up was #1, meaning lots of new backers getting issues one and two. The second most popular was just the digital copy of issue two, followed by the physical catchup bundle at #3, which actually outpaced people just coming back for number two alone.

Average Pledge

With the giant backer count making all the other numbers bigger, the average pledge ends up being pretty average compared to most campaigns. It was just slightly higher than issue one because of the catchup tiers, but otherwise pretty in line with everything else since the production costs and ticket prices were similar.

Funding Stats

We had 754 backers with an average pledge of $627 per day and went 2,013% over goal. The big surprise was receiving over $3,000 in late pledges—people who missed the campaign but still wanted in badly enough to pay the late fee.

Cost Split

Shipping will be about 25% of costs (this is still an estimate as we haven’t done it yet), ads were 3%, and printing came in at 18%—slightly higher because we had to reprint issue one main covers when they sold out. The biggest cost is production at 54%, which means paying Rafael for inks and JP for colors, plus the two variant covers from Ricardo Faccini and James Edward Clark.

Backers

Now let’s look at who made this all happen…

Backer Count

We ended with 754 backers, beating issue one despite it nearly overtaking us when it hit its “final days” spike. Day one of NKW #2 did better than almost every full campaign we’ve done—only Crazy Little Thing Called Love’s entire 28-day run just barely beat our day one numbers.

New vs Returning Backers

We got pretty damn close to 50/50—363 returning backers and 389 new backers, which shows issue one brought a ton of new people into the fold and issue two got many of them back. Very happy to see this project continuing to get so many people in the door.

Follower Counts

Following in pre-launch is crucial—86% of pre-launch followers ended up backing versus only 29% of post-launch followers.