Episode Details

Send us Fan Mail

In this conversation, Shannon shares how her early identity as a dancer influenced her resilience, how retail work sharpened her ability to understand buyers, and how bold career moves taught her to trust her instincts. She discusses the difference between leaders who “do the work” and those who empower others, why personal branding is no longer optional, and how authenticity has become a true competitive advantage in a world where AI makes everything feel increasingly polished and impersonal.

Today, Shannon helps executives reclaim their voice, align their values with their work, and lead without sacrificing who they are. She also reveals her PROVEN framework—a practical way to assess whether a situation aligns with your goals, boundaries, and well-being.

About Shannon Plumb:

Shannon Plumb is the CEO of Purl Advisors and leads the Authentic Leader Revolution, helping growth-stage leaders scale sustainably without losing their soul. Over 20+ years, she has driven over $100M in revenue growth across multiple successful acquisitions, transforming organizations from startup to enterprise scale through relationship-driven leadership approaches. Her unique journey from professional ballerina to Fortune 500 Enterprise Sales Executive to Chief Revenue Officer gives her unparalleled insight into how authentic presence translates into business results. Shannon specializes in helping leaders stop following someone else's playbook and start writing their own, turning their natural strengths into their competitive advantage.

Reach Shannon:

LinkedIn

Website

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
kay@beuncopyable.com
linkedin.com/in/millerkay