Episode Details

Shinier coat. Supports healthy functioning. Better energy. These phrases show up on nearly every bag of dog food, and none of them mean anything you can actually measure.

Em talks with Daniel Shuloff about the new Pet Nutrition Facts labeling changes coming to the pet food industry, why so much of what brands market has nothing to do with measurable health outcomes, and what actually moves the needle for a dog's long-term health versus what just sounds good on a bag.

You'll hear:

• Why vague marketing phrases like "shinier coat" are chosen specifically because they can't be measured or disproven
• What a recent study found when comparing a low-carb diet against the leading prescription diet for diabetic dogs
• What the new nutrition labeling rules will actually require brands to disclose, and why it's taken decades to happen

Press play if you've ever picked a dog food because of how it was marketed rather than what was actually in it.

Is your dog's food actually working for them?

A two-minute check-in for dog parents who are doing their best and still not sure if it's enough.

👉 https://tinyurl.com/dogfoodstress

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👉 https://tinyurl.com/fuelthepodcast

Shop What Em Uses with Fitz & Toby

Enrichment tools, nutrition support, and daily essentials — all in one place.

👉 thedogwhoaskedformore.myshopdot.com

Free 15-Minute Clarity Call

Feeling stuck or unsure what your dog needs? Book a short call, and we'll talk through what's going on.

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Questions

📧 em@thedogwhoaskedformore.com

This podcast explores life with dogs, dog behavior, dog behavior problems, dog obedience, dog anxiety, reactive dogs, dog reactivity, and dog training. It's for the dog community navigating overwhelm, guilt, burnout, and self-doubt while struggling to keep up with a dog who asks for more. Episodes cover canine nutrition, dog food, dog enrichment, dog body language, dog communication, emotional healing, self-trust, personal growth, and finding real relief in the connection you have with your dog. Whether you're raising a reactive dog, feeling discouraged, or simply trying to better understand your dog and yourself, this podcast helps you create a calmer life together and strengthen the bond that changes both of you. We're now building to take this conversation on the road, bringing honest support directly to dog parents around the world.

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