Episode Details
Back to EpisodesArtistry, Expertise & Experience: How to Build a High-End Brand with Twah Dougherty
Description
In this episode of The After Brief, Lucy sits down with Vogue-recognized wedding photographer Twah Dougherty to break down how she built a truly high-end brand that serves the 1% of the 1%.
Twah shares how she went from fashion designer and picky bride-to-be, to photographing her very first wedding at the Boston Public Library: a wedding that landed on the cover of The Boston Globe. She talks through the exact high-end framework she now teaches wedding photographers and applies to business owners across industries.
You’ll hear how she moved past a long-time income ceiling, positioned herself for Fortune 500 CEO dads, billionaire founders, and socialites, and did the mindset work required to feel like she actually belonged in those rooms.
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