Podcast Episode Details

How to Productize a Super Custom Service with Miranda Braithwaite

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Episode 116

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If you’ve ever felt like your services are too custom to be simplified, you need to meet Miranda Braithwaite from Moonstone Creative—a brand and web designer who creates astrology-infused brands based on your birth chart.

In this episode, we talk about how Miranda went from overdelivering and undercharging to building a three-tier product suite that attracts dream clients, books up her calendar, and sets her apart as a market of one.

Together we go deep on:

• How she infused astrology into her entire design process (and why clients LOVE it)
  
   
• Why the "mini offer" route didn’t make sense for her—and what she did instead
  
   
• Breaking the addiction to over-customization and perfectionism (this part is a must-listen)
  
   
• What finally got her to launch the damn thing (hint: tough love + deadlines)
  
   
• And the exact structure of her offer suite (including the signature service that starts it all)
  
   

This is one of those juicy behind-the-scenes convos that shows you what it really looks like to evolve your business, own your magic, and design offers that sell themselves.

Whether you’re a designer, coach, or service provider who wants to do things differently (and more joyfully), this episode is going to give you permission and a game plan.

✨ What You’ll Learn in This Episode:

• Why astrology makes Miranda a better brand designer (seriously, it’s genius)
• The surprising reason her clients are excited to upgrade to higher-ticket offers
• How to create a 3-tier product suite without being random or redundant
• The mindset shift that helped her launch her service with confidence
• What it really takes to turn your “messy magic” into a marketable system

🔗 Resources & Links Mentioned:

Book your $100K Roadmap Call with me!  (I'm doing 100 free calls first come, first served!)

Six Figure Sprint: https://courtneychaal.com/six-figure-sprint

Yay for Clients: https://courtneychaal.com/yay-for-clients

Client Capacity Calculator: https://courtneychaal.com/calculator

All my offers: https://courtneychaal.com/shop

Freebies: https://courtneychaal.com/free

Hang out on Instagram: https://www.instagram.com/courtneychaal/

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Published on 1 month, 2 weeks ago