Episode Details

In this episode, Barbara and Mike discuss:

• Why Mike started OrthoLive and Spring Health Live and how he marketed and promoted those. 
• The process of a telehealth call. 
• The benefits and dangers of telehealth. 

Key Takeaways:

• As a small startup company, when you’re talking about other companies that are much larger, the hardest thing is, is getting the word out to the people that need to hear your message.
• Telemedicine is there to supplement and support in-person visits, but won’t be doing away with them. 
• Telehealth systems, like OrthoLive, are able to interface with health records and with patient wearables. 

“In order to make telemedicine work, you have to make it work for both parties.” —  Dr. Mike Griewe

 TRANSCRIPTION

Barbara:         Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales.

Today, we have an exciting episode with Dr. Mike Greiwe. Telemedicine has witnessed a remarkable explosion in growth in 2020 both in adoption by medical practices and in the number of patients becoming comfortable with receiving medical care through virtual visits. The question now is, what will telemedicine be like for patients in the post-pandemic world? Will patients insist their doctors give them accessible, convenient video visits?

Dr. Michael Greiwe is a national expert on the adoption of telemedicine in America. He is an orthopedic surgeon and the founder of two telemedicine platforms, OrthoLive and Spring Health Live. Dr. Greiwe’s team has adopted the two platforms during 2020 to a rapidly changing marketplace for telemedicine. He is here today to share his insights and what big changes he thinks will affect the telemedicine industry during the next few years. Welcome to the show, Mike.

Mike:             Thanks so much, Barbara. It’s great to be here. I appreciate you having me.

Barbara:         Tell me something, Mike. What was it like creating and growing two different telemedicine platforms, OrthoLive and Spring Health Live? And why would you need two of them?

Mike:             That’s a good question. So, we actually built OrthoLive for orthopedic surgeons, physical therapists, and people involved in the orthopedic space. So, musculoskeletal health was kind of like my primary focus since I’m an orthopedic surgeon and so it really was natural for me. And we wanted to make sure that the platform really worked well. And so, I used it in a space I was familiar with. And then once we had really honed the platform and had it ready for surgeons in this really efficient way, then we created Spring Health Live that did a lot of the same things but was able to be marketed to other specialties. We kind of focused on perfecting it and then did something a little bit different that was marketable for other places.

Barbara:         Okay. That’s great. Now, you said that you marketed them. How did you let everybody know about it? What did you do that made you successful in marketing?

Mike:             Yeah. Marketing is interesting especially in technology as I’m sure you’re aware. We used LinkedIn. We used Facebook. We worked through our existing clients. So a lot of it was testimonia