Episode Details

The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI.

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Chapters:

00:00 Introduction and Host Introductions

00:41 How Well Do You Know AI Search?

08:14 SEO vs. AI: The Changing Landscape

13:42 The Role of PR in AI Search

14:46 Get Cited By THESE Websites

18:13 SEO Strategies in the AI Era

25:07 Is SEO Actually Dead?

33:16 HubSpot's Message to The Market

34:27 SEO Evolution and Traffic Trends

34:54 The Future of Search and LLMs

36:34 Signs You Have The Wrong Product

40:01 Scaling AI Search Content

46:38 The Role of PR and AI in Marketing

01:01:42 What Have You Learned?