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Media Voices: British GQ's Becky Lucas on the true meaning of 'engagement'
Published 8 years, 8 months ago
Description
In this week's episode of Media Voices, Esther interviews British GQ's Insight and Strategy Editor Becky Lucas to discover what 'engagement' means for a luxury magazine that exists across so many different platforms.
In the news round-up Peter, Esther and Chris discuss BBC pay, Snap's latest efforts to thwart its competitors, and (shocker!) falling print revenue, before taking deep dives into the Reuters Institute's latest study and Google's attempt to create a 'friendless' recommendation engine. Esther gets preoccupied with a particular GQ article, and Peter and Chris agree they don't want to join any club that would let them in.