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Media Voices: White Light Media CEO Fraser Allen on indie mags and content marketing
Published 7 years, 10 months ago
Description
This week, CEO of White Light Media Fraser Allen takes us through what it's like to close a much loved indie magazine, the launch of World Whisky Day and trends in the content marketing world.
In the news roundup the team discusses Time Inc UK's renaming, the Guardian's new approach to a premium app, and whether Elon Musk is right to launch a site grading journalists' credibility (no).
We're reading:
- A progress report on Deepnews.ai, via Frederic Filloux - https://mondaynote.com/a-progress-report-on-deepnews-ai-aka-news-quality-scoring-b643d3e7b620
- How media paywalls work in authoritarian countries, via Bloomberg - https://www.bloomberg.com/view/articles/2018-05-16/how-media-paywalls-work-in-authoritarian-countries
- RIP Interview: Here's what killed Andy Warhol's iconic magazine, via AdAge - http://adage.com/article/media/r-i-p-interview-andy-warhol-s-iconic-glossy-dead/313593/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage&ttl=1527541683&utm_visit=1254485