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Media Voices: Hearst MD of Men's Lifestyle Alun Williams on Esquire and the importance of brand
Published 6 years, 5 months ago
Description
This week, Hearst's head of men's lifestyle and health & fitness Alun Williams treats us to a look inside the Esquire Townhouse, and takes us through the importance of being a market leader, the new skills required at the magazine publisher, and how to resist overextending a brand.
In the news roundup the full complement of Esther, Peter and Chris look at two new and very different news app launches, examine the reasons Sky News might have launched a Brexit-free channel, and coolly and unemotionally dissect The Sun's plans to conquer the US of States.