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Lessons from award-winning publisher podcasts: The Atlantic’s Katherine Wells
Published 5 years, 6 months ago
Description
The winner of the 2020 Publisher Podcast Awards Technology category and our Publisher Podcast of the Year 2020 was Crazy/Genius from The Atlantic. Executive producer Katherine Wells says talk to writers and editors for new podcast ideas and train your writers to be talkers. Remember your listeners aren’t necessarily your readers, make your brand values clear and consistent.