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Decanter Editor in Chief Chris Maillard on refreshing Future’s wine brand for its loyal readers
Published 4 years, 10 months ago
Description
In this week's episode we hear from Decanter's Editor in Chief Chris Maillard about the challenge of refreshing Future's newly-acquired wine brand - without alienating its incredibly loyal readership.
In the news roundup we discuss whether local news has reached a turning point, ask if we'd pay for Twitter Blue, and laugh at Trump closing his blog due to low readership. Chris fills in for Peter in the outro, to mixed success.