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Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters
Description
This week we catch up with Neal Freyman, managing editor at Morning Brew. Since 2017 he’s been part of the team that’s proved the viability of newsletters as a source of both advertising and audience revenue - and which was ahead of the curve when it comes to the importance of newsletters to a publishers’ wider strategy. We hear about what’s changed in the newsletter ecosystem this time, what the rise of the individual journalist-led newsletter means for creators, and what new verticals he wants to launch newsletters in.
In the news roundup the team discuss the Mail's latest (poorly-researched) salvo in its war against Google, and ask what the ramifications are for the wider public. In the NIBs we talk about the sad closure of a beloved newsletter, ask whether podcasts are a replacement for magazines, and talk about the future of events for publishers. Peter calls Brian Morrissey "a very handsome man".