Episode Details

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner.

Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you.

Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life.

Links:

• Website: https://brooklynstorme.com
• Etsy Store: https://thehappypractice.etsy.com
• Facebook: https://www.facebook.com/brooklynstormephd/
• Wellness Check: https://brooklynstorme.com/wellness-check

00:00 - Welcome & Introduction to Worth and Value
00:41 - Introducing Practice Momentum Program
01:34 - Why This Episode Matters for Your Practice
02:00 - Eye-Opening Course Experience: Different Money Mindsets
04:00 - Common Money Challenges Women Practitioners Face
06:22 - The Undercharging Trap and Client Projection
09:00 - Understanding Worth vs Value: The Key Difference
11:16 - Value is About Your Client's Perception
14:12 - Why Niching Increases Perceived Value
16:04 - Real Examples: What Clients Actually Value
18:27 - The Freebie Test: Learning What Resonates
22:28 - Worth is About You: Is It Worth Your Time?
26:57 - What Creates High Value for Clients
32:32 - Niching and Specialisation Increase Value
38:46 - Journal Prompts for Discovering Client Value
42:12 - Using Client Feedback to Improve Value
50:25 - Assessing Worth: What Matters to You
1:01:24 - The Worth Filter: Is It Worth It for You?
1:06:25 - Fee Setting Through the Worth Lens
1:13:35 - Worth It to Show Up: Time and Energy Investment
1:23:18 - Gender Differences in Approaching Business Money
1:28:39 - The Swan Message: Acting from Your Worth
1:34:58 - Fear Comes from Love: A Powerful Reframe
1:37:12 - Wrap Up and Business Consultation Offer

Key Topics Discussed:

• The critical difference between worth (what's important to you) and value (what's important to your clients)
• Why women practitioners commonly underc