Episode Details
Back to EpisodesFrom Fellowship to Two OR Suites — with Heather Levites, MD
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Heather Levites, MD, shares her journey from cosmetic surgery fellowship to private practice and building two OR suites.Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.
From Fellowship to Two OR SuitesSpecifically, in the "From Fellowship to Two OR Suites Podcast," Dr. Heather Levites explains how she built one of Raleigh's newest aesthetic practices from the ground up.
First, she shares how she is a board-certified plastic surgeon trained at MIT, Duke, and Stony Brook.
Additionally, she gained real-world business experience by working inside a multi-physician practice.
Consequently, she learned workflow, systems, and the financial realities new surgeons rarely get taught.
Specifically in this episode of the "From Fellowship to Two OR Suites Podcast," you'll hear how she:
- First, purchased a 3,000-sq.-ft. medical condo. Then, she spent a full year navigating permits, build-outs, inspections, and OR accreditation.
- Next, designed two private OR suites to control block time and reduce overhead.
- Afterward, bridged the financial gap by taking part-time work while she built her brand.
- Finally, hired and trained her first team.
During that time, she handled HR, marketing, nursing, coordination, and operations herself.
Furthermore, Dr. Levites shares the "one mistake" that cost her nearly a year and thousands of dollars.
Ultimately, she explains what happened so you can avoid making the same mistake.
PS: Indeed, the Cosmetic Practice Vault works because it's based on real data from real practices.
Specifically, surgeons have used this system to:
- First, increase revenues 27% in six months
- Second, convert 80% of consults
- Third, fix staff performance issues
- Fourth, increase call-to-appointment rate by 30%
- Fifth, increase patient lifetime value by 20%
- Sixth, build a predictable growth flywheel
Enjoy!
Catherine Maley, MBA
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