Episode Details
Back to EpisodesThe New Media Strategy Every Author Needs Now
Description
Want a media strategy that actually fits how authors work today? We’re flipping old-school media training on its head and showing how every post, interview, and Zoom window shapes your story. Instead of waiting for a big break, we walk through how to create your own opportunities, refine your message, and show up with the kind of presence that builds trust with readers, influencers, and journalists.
We start with the most powerful tool you can own: a reader sound bite. We break down what to include, how to make it sound natural, and why it’s your best defense against rambling or getting lost in the weeds. From there, we move into authenticity that isn’t sloppy: smart video setups, tight Zoom etiquette, and bringing real energy to camera.
We also unpack the mindset shifts that keep you steady under pressure. Negative comments? Bad reviews? Tough questions? Bridge back to your message with composure and clarity.
If you’re ready to treat everything as media and make every touchpoint count, this conversation will give you the tools and confidence to show up prepared, polished, and unmistakably you. Enjoyed this episode? Subscribe, share it with an author friend, and leave a quick review to help others find the show.
Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!
📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!
⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!
💬 Don't use Apple Podcasts or Spotify? Email your review to info@amarketingexpert.com and we'll feature it on our website.