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Marriott–Sonder Drama Continues, REI Returns to Travel, Hilton Expands in APAC

Marriott–Sonder Drama Continues, REI Returns to Travel, Hilton Expands in APAC

Published 10 months, 1 week ago
Description

Marriott’s partnership with Sonder collapses dramatically, with more details unveiled in court filings. REI makes a major return to travel through a new alliance with Intrepid, and Hilton doubles down on a high-growth strategy across Asia Pacific.

On today’s Skift Daily Briefing, Sarah Dandashy unpacks the chaotic final days of Sonder, why REI is betting big on guided adventures, and how Hilton is positioning itself for long-term dominance in Japan, India, and China.


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