Episode Details

Lani led a deep dive into Answer Engine Optimization (AEO), explaining how optimizing online profiles is becoming essential as AI tools increasingly drive client search behavior. She encouraged agents to update and unify their bios across platforms, incorporate strategic keywords, and maintain consistent branding. The group discussed using AI for content creation, strengthening their digital presence, and personalizing client interactions. The session reinforced the importance of building these systems early to stay competitive as AI reshapes how buyers and sellers discover real estate professionals.