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The Audience-Borrowing Strategy That Turns Strangers Into Podcast Listeners | Lauren Passell

Episode 373 Published 6 months ago
Description

Podcast growth comes from turning strangers into listeners. But with no budget for ads and no desire to spend your life on social media, how do you actually make that happen?

Lauren Passell of Tink Media is breaking down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared by entirely new audiences so your podcast doesn’t stay invisible while others in your niche take off. 

If you’re ready to grow beyond the same 50 loyal fans and finally start reaching new ones, hit play and let’s dive in.

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3:12 – Why Catering to Your 50 Loyal Listeners Stops New Ones From Finding You 

11:44 – The Hidden Shortcut to Finding Podcasts With Your Exact Audience

15:27 –A Zero-Cost Way to Get Promoted on Other Shows Every Week Without Podcast Guesting

18:59 – The Pitching Fix That Gets More Collaborators Saying Yes to You 

22:36 – How to Turn One Small Collaboration Into Ongoing Listener Growth

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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