Episode Details

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Everyone wants to “do AI,” but few can explain why. In this episode, I explain why defining your purpose is the foundation of any successful AI strategy.

I share my own AI 'why' to build expertise, stay relevant in marketing and communications, create AI-first products, and guide you through the key questions to uncover yours. From data and workflows to culture, governance, and capability, your ‘why’ will shape every decision you make.

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