Episode Details
Back to EpisodesChipotle Plunges 50% in 12 Months — The “Portion Size” Lawsuit & The End of Easy Growth
Season 1
Episode 61
Published 11 months, 3 weeks ago
Description
Chipotle’s stock has been cut in half, crashing 50% over the last 12 months as the "growth at any cost" era comes to a screeching halt. Why the massive freefall? Beyond the brutal 0.3% same-store sales growth, a new class-action lawsuit regarding "inconsistent portion sizes" has rattled investors, confirming that fixing the viral complaints is destroying margins.