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Vuori Snow, Patagonia’s Paradox & Goodbye Gorewear
Episode 422
Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry’s latest developments. From trade show energy to tariff fallout to brands making questionable product choices.
On The Docket!
- Functional Fabric Fair Recap: Dave reports from Portland with notes on increased exhibitor energy, better layouts, stronger innovation hubs, and heritage insulation brands making a comeback.
- Tariff Watch 2025 (DUN-DUN!): New China tariff adjustments, South American deals, and what they actually mean for outdoor brands. Astral, Osprey, and Terramar are already making painful adjustments.
- Patagonia’s First Impact Report: Transparency, paradox, and the “greener than thou” crowd.
- Vuori Snow Is… a Thing: A new winter sports line with a clunky launch video. Can Vuori make the jump from soft gymwear to genuine snow apparel?
- RIP Gorewear (1985–2025): Gore is shutting down its cycling/run brand after 40 years.
- Lightning Round: ON’s tariff-proof sales surge, the secondhand market grows, and Fleet Feet’s big Adidas partnership
For The Parting Shot presented by Garage Grown Gear, Sorel released a new brand video and Colin would like to see prAna get some Columbia portfolio love.
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Published on 5 days, 22 hours ago