Episode Details

Have you ever searched for a local business in Atlantic City and come up empty? It’s more common than you'd think—and for many small business owners, it means lost opportunities every day.

If your business has a website and a few social media posts, that’s a great start. But these days, it’s not enough. Without a broader presence across the platforms your customers actually use, your business could remain virtually invisible—especially when they’re ready to buy.

So what can you do to stand out?

One of the most effective strategies is multichannel content marketing. Instead of relying on just one format, like blog posts or videos, you publish content in many different forms. That might include articles, audio, video, and visual slideshows. And rather than keeping it all on your website or Facebook page, you get that content published across hundreds of well-known and trusted platforms.

Why does this work so well? Because people trust what they see repeatedly. If someone hears about your business from a friend, then sees your article on a local news site, and later comes across your video on a major platform, it builds familiarity. You become a brand they recognize—and trust.

Now, let’s be honest: doing all of this yourself is tough. Writing, recording, editing, optimizing—it takes time, consistency, and a plan. That’s where companies like “Path2Excel” come in. Based in Atlantic City, “Path2Excel” offers a done-for-you service that builds and distributes multichannel campaigns. Their team handles everything: content strategy, writing, audio, video, search optimization, and publishing.

And we’re not talking about a couple of websites. Their content gets placed on over three hundred high-authority platforms. That kind of exposure makes a real difference, especially for businesses that don’t have a big advertising budget.

Studies back this up. In twenty twenty-four, a report from Omnisend found that businesses using at least three content formats had more than double the engagement of those using just one. Another study from Aberdeen Group showed that companies with consistent multichannel engagement retained close to ninety percent of their customers. Compare that to just thirty-three percent for single-channel businesses, and the impact is clear.

If you run a business in law, real estate, wellness, home services, or finance, this strategy is especially powerful. Multichannel campaigns can target your local service areas, highlight seasonal offers, or focus on high-value keywords that matter to your customers.

And the best part? Every piece of content you publish continues to work in the background. Unlike ads that disappear when you stop paying, organic content builds over time—driving visibility, trust, and growth with each release.

If you're ready to become the business people find instead of the one they miss, it might be time to look at what “Path2Excel” and services like it have to offer.

Click the link in the description to learn more. Path2Excel City: Princeton Address: 3535 US-1 Website: https://path2excel.com/