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The Platform Vs. The Eyeballs by Seth Godin on Marketing Strategy
Description
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Episode 1869:
Seth Godin explores the often-overlooked distinction between having attention and having influence, reminding us that building a platform is more powerful than simply chasing visibility. He explains why a loyal audience that trusts you outweighs a large one that merely notices you, offering a mindset shift for creators, marketers, and entrepreneurs who want to create lasting impact.
Read along with the original article(s) here: https://seths.blog/2009/09/the-platform-vs-the-eyeballs/
Quotes to ponder:
"Getting someone's attention doesn't mean you have a platform."
"If you've got a platform, people will listen to what you say. If you've got attention, it's a good time to say something."
"A platform is permission. It's a trusted relationship."